We have been cooperating with one of the world’s leading manufacturers of building material since the beginning of 2021. We set ambitious targets that we wanted to hit by the end of the year: increase social media reach by 250%, followers by 25%, posts in the media by 5%, and backlinks by 30%.
For the first time, we also set a target as to the number of sales leads we wanted to collect. By the end of June, we have already reached the majority of the yearly key performance indicators, and we are going to reach the remaining ones by the end of the third quarter. In proportion to the growth in all marketing performance indicators we keep track of, our client’s product sales has grown in a demanding B2B market. We have made this happen in 2021 which has seen a surge in building material prices amid a global inflation wave. How was this possible?
sales leads we have collected
unique users reached
new social media followers
increase in the number of website visits
bounce rate decrease
Average target reach and KPI growth
We conducted a complex research to clearly define the client’s target audience. We thoroughly analysed the client’s competitors and trends in advertising. We drew the client’s attention to the mistakes that were made in previous years in communicating with customers. We adapted and redesigned the client’s creative solutions. We designed new slogans. We analysed data in great detail in order to choose the right strategy and lead to growth in all the KPIs we previously set with the client.
The goals were ambitious, so our strategy included a wide variety of activities: regular publication of blog posts on the client’s website, native advertising, PR activities, social network integration, Facebook giveaway prizes, Google display and search advertising, YouTube and social media advertising, and premium advertising on web portals. We could not have predicted the inflation, but we were quick to respond and adapt the overall strategy. And, it produced results.
